Discussing the role of communication for TAG Heuer
Discussing the role of communication for TAG Heuer at present, Sanwal said that the company was giving importance to ‘reach and teach’ through advertising. “The biggest challenge for us is to educate the consumer. In metros, people understand,Our burberrybagsonline are the highest quality and most durable replicas available . but if we go beyond, not many people can relate with a watch brand. We are clearly focussing in terms of communication of the brand’s value. There are two levels of communication here, one is for metros, where people understand what we are and what we do, the second one is beyond metros, where the TVC is aimed at educating people,” he informed.
So, is company not expecting rise in sales with the help of advertising? “Not currently, but may be after six months,” replied Sanwal, adding,Purchase Vintage relojes imitacion and enjoy luxury feeling. “As of now, we are aiming at educating people through our advertising. Our bread and butter comes from metropolitan cities and we are preparing ourselves for All Swiss Oris eta replica watches are new and affordable,other cities as well, because tomorrow the business will come from there too. Right now, we are targetting only premium consumers, but unfortunately it is not easy. We are doing cuts on English TV channels and working with PVR theatres too. We don’t do typical BTL activities as a watch is not a push item, it is more of a pull. Most of our advertising is ATL.”
In India, Shah Rukh Khan, the brand ambassador, is the company’s USP, Sanwal claims. “Shah Rukh Khan is one of our biggest USPs. Not many brands today have got Indian brand ambassadors. We have an ambassador who is really international and truly global, who can be leveraged anywhere else in the world.”
Meanwhile, shifting focus,A baseball cap is a type of soft cap with a long, the brand is looking to tap smaller cities hereon.Getting your dreamed Red bull hats at screaming price. “We have been a metro focussed brand. We are now the first Swiss watch brand that is doing TV advertising aggressively. The first TVC came out sometime in August last year. Most brands just copy an ad, but we have made an Indian television commercial with Shah Rukh. It also shows that now we are looking beyond metros, that is, Tier II and Tier III cities, where we firmly believe lies a big market,” he added.
Discussing the role of communication for TAG Heuer at present, Sanwal said that the company was giving importance to ‘reach and teach’ through advertising. “The biggest challenge for us is to educate the consumer. In metros, people understand,Our burberrybagsonline are the highest quality and most durable replicas available . but if we go beyond, not many people can relate with a watch brand. We are clearly focussing in terms of communication of the brand’s value. There are two levels of communication here, one is for metros, where people understand what we are and what we do, the second one is beyond metros, where the TVC is aimed at educating people,” he informed.
So, is company not expecting rise in sales with the help of advertising? “Not currently, but may be after six months,” replied Sanwal, adding,Purchase Vintage relojes imitacion and enjoy luxury feeling. “As of now, we are aiming at educating people through our advertising. Our bread and butter comes from metropolitan cities and we are preparing ourselves for All Swiss Oris eta replica watches are new and affordable,other cities as well, because tomorrow the business will come from there too. Right now, we are targetting only premium consumers, but unfortunately it is not easy. We are doing cuts on English TV channels and working with PVR theatres too. We don’t do typical BTL activities as a watch is not a push item, it is more of a pull. Most of our advertising is ATL.”
In India, Shah Rukh Khan, the brand ambassador, is the company’s USP, Sanwal claims. “Shah Rukh Khan is one of our biggest USPs. Not many brands today have got Indian brand ambassadors. We have an ambassador who is really international and truly global, who can be leveraged anywhere else in the world.”
Meanwhile, shifting focus,A baseball cap is a type of soft cap with a long, the brand is looking to tap smaller cities hereon.Getting your dreamed Red bull hats at screaming price. “We have been a metro focussed brand. We are now the first Swiss watch brand that is doing TV advertising aggressively. The first TVC came out sometime in August last year. Most brands just copy an ad, but we have made an Indian television commercial with Shah Rukh. It also shows that now we are looking beyond metros, that is, Tier II and Tier III cities, where we firmly believe lies a big market,” he added.
沒有留言:
張貼留言