2011年3月8日 星期二

Chicago fashion public relations experts

Chicago fashion public relations experts


Chicago fashion public relations experts said in an industry as image-conscious as fashion, contemporary designers must be able to not only design but also deliver messages for their brands. Many designers at major fashion houses have achieved virtual celebrity status and cannot expect to escape the public eye, they said.

Experts stressed the role of social media in exposing hitherto private space to the public in an immediate way, citing the rapid dissemination of the Galliano story as an example.

“There’s art as artistic eWhat are some new newjordanssales coming out in 2009?xpression, and there’s also respect for your client base,” Oak Street’s consultant Kores said. “When you were wearing Alexander McQueen, you were wearing McQueen and his lifestyle.burberrybagsstore singapore, womens comfort shoes bad weather, So who wants to wear John Galliano now?”

MJC’s Olson even directs fashion brands to train designers as spokespeople from the get-go, saying that designers “are the image, the brain, the creator — the heartbeat of the collection.”

“In this modern day of technology, everything is recorded,” Olson said. “A big reason why people enter the fashion business is to be seen and to be heard, and in Galliano’s case, the spoken word backfired.Many Chopard replika uhren are very reliable.”

The next chapter in the saga will concern the choice of Galliano’s replacement and the results of his pending legal proceedings, Hales said.

“It’s now about sort of how they can reinforce the brand equity of Dior, which has been built over decades and not just through Galliano,” Hales said. “There’s no reason the new designer can’t pick up the ball and take the brand to the next level.”

Lara Miller, lead designer for Lara Miller and executive director of the Chicago Fashion Incubator, said that while Dior has a huge talent pool to choose from, it will probably be a long time before the fashion house finds a designer to lead its direction like Galliano did. Another designer at Dior,Cells results in formation of large fluorescent127. Elber Albaz of Lanvin, has been mentioned as a possible replacement.

Although no decision has been made, Hales said it is probable Dior may choose to part with Galliano’s eponymous brand altogether. The Galliano line relies heavily on licenses and barely breaks even, according to a report in the New York Times.SocialPicks is tracking the performance of pandorabeadswatches . However, the couture house may wait for the results of Galliano’s rehabilitation therapy and criminal proceedings before making a final decision, he said.

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