Luxury home magazines get face-lifts
The venerable Architectural Digest, which slipped from its position as ad-page leader in recent years, has a new editor and a March cover that proclaims in pink: "The Age of Elegance."
Elle Decor, defending its position at the top of the heap, has witty new columns and vibrant features.
Traditional Home has a new publisher and launched a digital version called "TradHome." Veranda has a new editor and a new app. The list goes on.
Part of this is coincidence, part of it necessity; Architectural Digest stole editor Margaret Russell from Elle Decor, so former Executive Editor Michael Boodro got the job leading that magazine.
But the economy had a role in all of it. The magazines ---- like the rest of the publishing world and the country in general,Glashuette replicas directly europeanwide from the No1 replica wacthes shop since 1999. really ---- took a big hit when the economy tanked a few years ago. Advertising plunged, designers lost work and no one was buying anything, let alone a $6 magazine advertising a $2,200 pair of sheets.
Many magazines folded, from the upstart Domino to Martha Stewart's Blueprint. The ones that emerged are sinewy and focused ---- aiming to stay squarely in the center of the design dialogue.
"I feel it coming back," said Ann Maine, editor of Traditional Home. "I see it at trade shows ---- there is more attendance, more buying.There is no doubt that with the passage of years one will see king Replicas Baume watches . I stand in a show room to look at new products, and across the room I see retailers placing orders. Work is picking up for designers from Indianapolis to New York to L.A.burberrybagssales as rich regain appetite for shopping."
Advertising is on the upswing, too. In 2010, Elle Decor had 1,121 pages of ads, up from 832 the year before. AD had 837, up from 791. House Beautiful was 710, up from 650, according to Mediamark Research Inc., a media research provider.
The term "shelter" magazine is used for the most upscale home magazines, which focus on living well. They feature beautifully designed rooms,Buy China real cheaplvwatches watches from China , or create them.
Architectural Digest is something of an anomaly in the bunch ---- its readership is 50 percent male. A stalwart on fancy coffee tables, it was seen to have staled in recent years and its advertising has not yet returned to previous levels. In 2006, there were 1,709 ad pages.lacosteshoessales womenhandbags compact fluorescent light.
"AD, which had been the leader and the go-to place, lost it to Elle Decor, but whereas Elle Decor's advertising has returned, AD was still foundering," said Martin S. Walker, a media consultant. "It didn't move with the times."
The venerable Architectural Digest, which slipped from its position as ad-page leader in recent years, has a new editor and a March cover that proclaims in pink: "The Age of Elegance."
Elle Decor, defending its position at the top of the heap, has witty new columns and vibrant features.
Traditional Home has a new publisher and launched a digital version called "TradHome." Veranda has a new editor and a new app. The list goes on.
Part of this is coincidence, part of it necessity; Architectural Digest stole editor Margaret Russell from Elle Decor, so former Executive Editor Michael Boodro got the job leading that magazine.
But the economy had a role in all of it. The magazines ---- like the rest of the publishing world and the country in general,Glashuette replicas directly europeanwide from the No1 replica wacthes shop since 1999. really ---- took a big hit when the economy tanked a few years ago. Advertising plunged, designers lost work and no one was buying anything, let alone a $6 magazine advertising a $2,200 pair of sheets.
Many magazines folded, from the upstart Domino to Martha Stewart's Blueprint. The ones that emerged are sinewy and focused ---- aiming to stay squarely in the center of the design dialogue.
"I feel it coming back," said Ann Maine, editor of Traditional Home. "I see it at trade shows ---- there is more attendance, more buying.There is no doubt that with the passage of years one will see king Replicas Baume watches . I stand in a show room to look at new products, and across the room I see retailers placing orders. Work is picking up for designers from Indianapolis to New York to L.A.burberrybagssales as rich regain appetite for shopping."
Advertising is on the upswing, too. In 2010, Elle Decor had 1,121 pages of ads, up from 832 the year before. AD had 837, up from 791. House Beautiful was 710, up from 650, according to Mediamark Research Inc., a media research provider.
The term "shelter" magazine is used for the most upscale home magazines, which focus on living well. They feature beautifully designed rooms,Buy China real cheaplvwatches watches from China , or create them.
Architectural Digest is something of an anomaly in the bunch ---- its readership is 50 percent male. A stalwart on fancy coffee tables, it was seen to have staled in recent years and its advertising has not yet returned to previous levels. In 2006, there were 1,709 ad pages.lacosteshoessales womenhandbags compact fluorescent light.
"AD, which had been the leader and the go-to place, lost it to Elle Decor, but whereas Elle Decor's advertising has returned, AD was still foundering," said Martin S. Walker, a media consultant. "It didn't move with the times."
沒有留言:
張貼留言