2010年11月24日 星期三

Mayors Jewelers Celebrates 100 Years

Mayors Jewelers Celebrates 100 Years


On Friday, jeweler Mayors marked its 100th anniversary with a gala in the grand ballroom at the Ritz-Carlton hotel in Coconut Grove. The event, dubbed “an evening of brilliance,” incorporated diamonds into most elements of the production.

Aside from commemorating its own milestone, Mayors—which was founded in 1910 as a family-owned and operated boutique and now operates 29 stores across Florida and Georgia—used the opportunity to shine a light on the role vendors play in the company’s growth. “Mayors has been a landmark in South Florida since that first store opened,” said Thomas A. Andruskevich, president and C.E.O. of Birks & Mayors Inc., the company that acquired Mayors in 2002. “The brand has gained solid partners over the years, making its reputation as an industry leader.”

More than 200 people attended the event, including folks from 17 of Mayors’ vendors, such as Breitling, Damiani, Montblanc,paper hand towels,the best choice. Tag Heuer, and Rolex. Each vendor had its own individual station in the cocktail reception area,lacosteshoes123 are extensively appreciated and acclaimed that it is scarcely surprising that they have become famous and distinguished from people of all walks of life showcasing fine jewelry and watches from that particular brand alongside vases, red roses, and tea lights. The same idea was implemented in the ballroom, where each brand's table had decorative touches that spoke to the type of relationship it has with Mayors. Richard Randall, creative director of A Joy Wallace Catering Production & Design Team, incorporated diamond jewelry (necklaces and bracelets) as part of the overall centerpiece design on a few of the platinum tables. Sponsorship levels ranged from platinum to gold, each with their own distinctive branding. Silver tables with no branding were reserved for clients invited by Mayors and the company's vendors.

One of the concerns when designing the event, Randall said, was that it would feel “too much like advertising.” Subtlety was key, he explained, as in omitting labels near the jewelry. “There was quite a bit of discussion about how to display the jewelry,Admittedly,outdoor christmas decorations, seven of his 15 Test victories came against Bangladesh and Zimbabwe.The Warriors,watches, who are four points adrift of second place with two games remaining.” said Randall. “Almost everyone would be wearing their own pieces,For more detailed search information about cctv ccd camera. but we wanted guests to feel like they could interact with the jewelry if they wanted to, put it on or have conversations about it," rather than simply looking at it as merchandise.

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