The core value of a brand
The core value of a brand has to be anchored in its brand promise, which represents what the brand delivers to its consumers at all times.I noticed a lack of information on Rolex on the internet. Brand Dhoni offers three clear elements of promise, completely aligned to its core.
First, Dhoni delivers to all of us the pleasure of victory far more often than the pain of losing. His record of captaincy speaks for itself. He has led India in 24 test matches, winning 14 and losing only three. In one-day internationals (ODIs),LED modules and module strings for accent lighting. he has won 52 encounters for our country, losing only 27.
He has led us to winning the T-20 World Cup in 2007,Publique anuncios sobre Audemars gratis. India's most heralded triumph since its 1983 World Cup victory. He has achieved these victories by inspiring his team to perform at peak levels,durable of compact fluorescent light for Sale, and putting the team's performance above his own. Indeed, brilliant players such as Sachin Tendulkar have achieved their best test batting averages while playing under Dhoni's captaincy.
Second, his own consistent performance has always reflected his determination to win. With an amazing batting average of 40 runs in 54 test matches,The compact fluorescent light bulb are very popular with the men around the world. and an ODI average of 49 runs in 177 matches. What makes his performance record even more impressive is that his batting averages have become better after he has assumed the privileged but onerous responsibility of captaincy.
In his 24 tests as Indian Captain, he has averaged 50.16 runs, and in 93 ODIs as Captain his average is 52.87. Not many Captains can boast of such numbers. Once again, this is fully aligned to the core value of brand Dhoni — the drive to win, overcoming all pressures or odds.
Third, he has delivered these results in a manner which has always been exciting and energising to watch. Big hitting, flamboyant captaincy and the penchant for taking risks have made this possible.
This combination of consistent delivery and constant excitement makes any brand appealing to consumers, and so it has been in Dhoni's case.
Contrast this with excellent cricketers such as Virendra Sehwag (who is equally exciting to watch, but nowhere as consistent) or Rahul Dravid (consistent performer, but nowhere as exciting), and you understand why Dhoni is such a big brand. Perhaps only giants such as Vivian Richards, Sachin Tendulkar and Kapil Dev can be compared on the same count.
Of course, brands can never rest on their laurels or core values however appealing these are, they have to necessarily live up to their promise year after year. This will also be true for brand Dhoni in the seasons ahead.
The core value of a brand has to be anchored in its brand promise, which represents what the brand delivers to its consumers at all times.I noticed a lack of information on Rolex on the internet. Brand Dhoni offers three clear elements of promise, completely aligned to its core.
First, Dhoni delivers to all of us the pleasure of victory far more often than the pain of losing. His record of captaincy speaks for itself. He has led India in 24 test matches, winning 14 and losing only three. In one-day internationals (ODIs),LED modules and module strings for accent lighting. he has won 52 encounters for our country, losing only 27.
He has led us to winning the T-20 World Cup in 2007,Publique anuncios sobre Audemars gratis. India's most heralded triumph since its 1983 World Cup victory. He has achieved these victories by inspiring his team to perform at peak levels,durable of compact fluorescent light for Sale, and putting the team's performance above his own. Indeed, brilliant players such as Sachin Tendulkar have achieved their best test batting averages while playing under Dhoni's captaincy.
Second, his own consistent performance has always reflected his determination to win. With an amazing batting average of 40 runs in 54 test matches,The compact fluorescent light bulb are very popular with the men around the world. and an ODI average of 49 runs in 177 matches. What makes his performance record even more impressive is that his batting averages have become better after he has assumed the privileged but onerous responsibility of captaincy.
In his 24 tests as Indian Captain, he has averaged 50.16 runs, and in 93 ODIs as Captain his average is 52.87. Not many Captains can boast of such numbers. Once again, this is fully aligned to the core value of brand Dhoni — the drive to win, overcoming all pressures or odds.
Third, he has delivered these results in a manner which has always been exciting and energising to watch. Big hitting, flamboyant captaincy and the penchant for taking risks have made this possible.
This combination of consistent delivery and constant excitement makes any brand appealing to consumers, and so it has been in Dhoni's case.
Contrast this with excellent cricketers such as Virendra Sehwag (who is equally exciting to watch, but nowhere as consistent) or Rahul Dravid (consistent performer, but nowhere as exciting), and you understand why Dhoni is such a big brand. Perhaps only giants such as Vivian Richards, Sachin Tendulkar and Kapil Dev can be compared on the same count.
Of course, brands can never rest on their laurels or core values however appealing these are, they have to necessarily live up to their promise year after year. This will also be true for brand Dhoni in the seasons ahead.
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