2010年12月22日 星期三

The Future Of Retail Is Invisible

The Future Of Retail Is Invisible


How does one shop at an invisible store? Step one is finding said store. Once you've done so, the process of selecting merchandise and making payments is similar to how you'd make any ordinary online purchase.

GoldRun, a moFind here cctv surveillance camera manufacturers,bile augmented reality app, is working to change the way consumers interact with brands. The company partnered with Young & Rubicam to create an invisible pop-up store to sell limited-edition Airwalk sneakers.

Airwalk relaunched its Jim shoe (not to be confused with gym shoe) and wanted to reach its target audience by erecting a store where Jim shoes are typically worn: in parks and beaches.

Not everyone visiting Venice Beach in Los Angeles or Washington Square Park in New York City on Nov. 6 were privy to the pop-up stores, because they were invisible to the naked eye.tagheuerreplica01 womenhandbags compact fluorescent light.

Fans of Airwalk were well aware of the impending invisible pop-up stores through blog postings on SneakerFreaker, KicksonFire and Hypebeast,Huge selection of outdoor christmas decorations for your garde, among others, and an email blast to Airwalk's customer database.Shop for the Nike shox rivalry Women's Shoe at the official Nike Store.

Consumers interested in buying Airwalks' Ladies Jim Plastic or Men's Jim Tennis shoes had to download GoldRun's free app, show up at Venice Beach or Washington Square Park and take pictures of the virtual sneakers found at each locale. In others words,Nike shox nz shoes sale online are popular with the young! you couldn't phone this one in; consumers had to be present to take pictures with their GPS-enabled smartphones that confirmed their whereabouts. Only then would consumers receive a link to purchase one of the 300 limited edition pairs of sneakers.

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